Alan has dedicated himself to discovering what causes consumers to buy and use products. This led him to create Demand-Generation Analysis (DGA) - a systematic way of studying and predicting demand. Alan’s latest venture is Revealed - a technology platform designed to help anyone obtain, validate, track, and share demand generation data. Individuals and teams use these data and the insights they yield to become better at making and selling products that people will buy.
Aleksandr is an
enthusiastic explorer of anything that concerns layouts on the Web.
Considerable experience in digital design has built his interests
that lie in between technology, organisation and design. Having spent
many years in teaching what he’s passionate about to university
students, Aleksandr has also worked with numerous clients as a web
designer and front end developer. His particular focus now is
on design systems, though he still likes to tinker around
and push good old CSS to the limit. He’s also a strong proponent of
usability and accessibility in both UIs and
physical environments.
Anu Mänttäri (MBA) is a Development Manager at the Economic Department of the Helsinki’s City Executive Office. She is specialised in how to use design in the public sector transformation. She is also coordinating Helsinki’s designation as the UNESCO City of Design.
Birgit is an interaction designer in Trinidad Wiseman, a company focusing on UX-design and software development. She is creating user-friendly webpages that are created using different qualitative research methods. One of the main tools Birgit uses in her work is web prototyping, which helps to validate different ideas to ensure that they meet real user needs.
Christina
is the founder and Managing Director of Miltton Sparks Oy. She holds a Ph.D. in
Marketing from Hanken School of Economics in Helsinki,
Finland and is a trained leadership coach.
Christina
has 12 years of managerial experience and has worked with leadership
development and executive education since 2001. She works with international
leadership and organizational development projects for many Finnish and Nordic
leading companies. Her passion is leadership development that aims to increase
performance, while improving both - customer and employee experiences.
Christina
has worked as the CEO at Hanken & SSE Executive Education
Ab, as Business Unit Director at TNS Gallup Oy and as researcher and
partnership manager at Hanken School of Economics. She is
currently a board member of Aktia Bank Ltd, Antti Ahlström Perilliset Oy, and Stiftelsen för Svenska Handelshögskolan.
Helelyn Tammsaar is the CEO of the Centre for Applied Anthropology in Estonia. She tries to find a healthy balance between filling her administrative duties versus doing fieldwork - for the latter is the true calling of every anthropologist. The way how each project opens a door to a completely new world, how you can connect and earn the trust of strangers and be part of their lifeworld, is an exceptionally exhilarating experience. Anthropological methods continue to amaze her in how they always widen and shift the perspectives, bring forth hidden nuances and disprove widely accepted assumptions. Anthropology is not so much as a profession, but a way of seeing, experiencing and comprehending the world around us. It offers a deeper understanding of human behaviour and cultural diversity, but also the skills to translate and communicate these findings to others.
Helen
is a partner and head of service design / user experience in Nortal.
She has created user experience for both public and private sector
products.
Besides that, she has been a part of many different startups and given her input to their appearance
and functioning. She is working globally currently with companies in US, Germany, Finland, Estonia and Emirates.
Helleka Koppel is the co-founder and Research Manager of the Center for Applied Anthropology of Estonia. She graduated from the University of Tartu with an M.A. degree in ethnology. Over the last four years, she has mostly been working on the applied field of anthropology coordinating and conducting research projects in both the public and private sector and building up the Center. Being interested in organizational culture, UX-design and public policy she has also given lectures and seminars about anthropological methods and applied anthropology in different Estonian universities, as well as for public sector officials. Together with her colleagues at the CAAE, she hopes to build a bridge between academia and the “real life”. Helleka believes in qualitative research methods and their power to find out what people really do and need in their everyday life.
Margus is a Swiss-Swedish-Canadian-Estonian and a founding partner of Brand Manual. His main responsibility is the international growth of the Brand Manual as well as the continuous development of the process and tools of service design that Brand Manual applies daily to client projects. He is a frequent speaker at national and international branding and service design conferences as well as a lecturer at schools and universities. He has published numerous articles on the subject of branding and service design both in the press and on the Brand Manual blog and is the author of the book “How to have your cake and eat it too – an introduction to service design”. He is also the catalyst behind the global Service Design Award, which was launched in October 2015 in New York. He is a member of the board of the Swedish-Estonian Chamber of Commerce in Stockholm and a design mentor at the European Innovation Academy.
Jane is design thinking coach, initiator and curator of the Design Thinking Conference and founder of Design Minds. "I started believing in design thinking while leading the Estonian Design Center for 6 years. By conducting a number of design thinking and service design trainings, masterclasses and business and public sector innovation programs, I saw the change in peoples’ mindset. Applying the design thinking approach, innovative and more human centered solutions emerged! I saw a new purpose and drive in the eyes of the people developing them”.
Janno is a Design Lead and Partner at Velvet. He is saying about himself: "I am a Dad, a Hubby, a Son, a Brother, a Dyslexic and an Introvert! For more than 15 years I've been responsible for visual and functional harmony of various business development projects from web environments, information architecture, visual identities to service and business model design. I have been working with some of the most exciting clients on some of the most challenging cases. I have learned a lot, and taught a bit. I have received some awards and sat on a couple of juries. I believe, it is all about making sense, so... this is what I do and I do it well."
At his one-on-one coachings Kaido is convinced, that every personality can be developed and at his group-trainings he is certain that communication between different personalities can be learned. Kaido has been a fan of different personality types and DISC model for over 15 years by now. During this time he has done sales in USA, where he communicated with more than 20 000 people door-to-door; and he's been a consultant/trainer in Estonia, where he has done group-trainings for thousands of self-development enthusiasts and more than 900 one-on-one coachings to professionals with most different backgrounds and industries.
Kaja
is a partner and service designer in design and software development company
Proekspert. She has created user experience for both digital services and physical
products. As her passion is to bring out the hidden potential of the people, she
has initiated a creativity and design thinking course at Proekspert. The aim of
the course, where theory is intertwined with playful tasks, is to bring design
thinking to a strategic level in Proekspert.
Kristi is a trusted advisor with 20+ years of experience in the field of leadership and strategic communication. Her help is seeked during major changes, in developing strategies and when there is a need for clarity in chaos. Kristi's professional background has unique cornerstones in all three sectors of society. She has worked as a marketing and communication manager and advisor for many major Estonian and Scandinavian private and public sector companies. She has lead the Estonian Government's Communication Office and devoting her time and energy for the greater good, she has been one of the founders of various influential societal initiatives in Estonia. She is the initiator of the Arvamusfestival / Opinion Festival in 2013 - 2015 and the anti-bullying foundation Kiusamisvaba Kool seven years ago. Kristi is a valued communication coach and also member of the council of the independent think tank Praxis. Kristi loves hiking, practises yoga daily and labrador Emma is a very important member of her big family.
Kristine is a Graphic Designer at Nortal where she is responsible
for creating brand materials. Her everyday work involves working side
by side with the brand manager and the marketing & communication
team.
She is passionate about different papers and printing techniques,
also how the usage of them can show business value.
She also enjoys participating in hackatons where she can share her
knowledge and pick up new ideas.
Leonore Riitsalu has been passionate about behavioral insights ever since learning about them on an OECD financial education conference in 2010. Leonore has participated and presented on several behavioral insights conferences (Behavioural Exchange 2015 & 2019, Behavioural Insights in Research and Policy Making, Research in Behavioural Finance Conference, Leveraging Behavioural Insights) and learned about conducting experiments for improving behavior in Harvard Behavioral Insights Group´s doctoral workshop. She has been lecturing in Financial Education and Behavioural Finance, and Behavioural Insights in Policymaking in the University of Tartu, and in Consumer Behaviour in the Estonian Business School. Her doctoral dissertation is entitled Books and Biases – the Explanation for Bounded Rationality in Managing Personal Finances. Leonore is a co-founder of MTÜ Rahatarkus, non-profit specializing in financial education.
Mari-Liis is a UI/UX designer. She is part of Nortal UX team where the
main focus is on improving user experience of digital products and
services and also creating new solutions from scratch. Her daily work
mostly includes dealing with information system interfaces:
analysing the situation, designing their visual appearance and testing
how it works to create a better user experience.
