My name is Jane Oblikas and I am a founder of Design Minds.


My strength and my passion lies in design, where I have been active since 1994. I am former CEO of Estonian Design Centre (2011-2017) and CEO of advertising agency Kontuur Leo Burnett (2002-2011). I have deep understanding of the core principles and mindsets of design thinking and act as a Design Thinking Coach and Workshop Facilitator. 

By using design thinking I support and facilitate innovation projects and processes by offering individuals, teams and organizations design thinking workshops, seminars and innovation programs.  As the innovation processes bring about a great deal of uncertainty, design thinking helps teams to express and structure their ideas and thoughts.  The essence of design thinking lies less in the application of specific methods than in the implementation of certain ways of thinking and working. My aim is to provide a safe and creative environment for learning and experimenting and successfully guide people through a design thinking learning journey by supporting individuals as well as letting productive teamwork evolve.  

I believe that the most meaningful and inspiring workshops, training sessions and innovation programs are born in co-creation. Therefore, I involve experienced designers, design coaches and top specialists in the field. Through various projects, collaboration partners include Miltton New Nordics, Haap Consulting, Brand Manual, BDA, Tank, Nortal, Proekspert, Estonian Design Centre, Praxis, Social Innovation Laboratory and others.

In order to promote the design thinking approach to a wider audience, I founded the Design Thinking Conference the first of its kind in Estonia, in 2018.

Design Thinking {Conference} 2022
October 20th 
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Public Services
Development Program
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Design Master Class
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Service Design and Mentoring Program
for Cultural Institutions
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SAVE THE DATE!


The fifth Design Thinking Conference will take place on

20th of October 2022.



Design Thinking Conference 2021, photo by Patrik Tamm