PROGRAM 2019

Moderated by Jane Oblikas and Kristi Liiva

8.30 – 9.00 Morning Coffee
9.00 -10.30 Design Thinking {Emphaty}

Nudging - Leonore Riitsalu, Behavioural insights Researcher
Quick identification of different personality types - Kaido Kubri, DISC Model Coach
Designing for Progress - Alan Klement (USA), Founder of Revealed 

10.30 - 11.00 Energy Break
11.00 - 13.00 Design Thinking {Innovation}

Innovative Service Design in Daman - Helen Kokk, UX and Service Design Lead, Nortal 
Innovative City Planning - Anu Mänttäri, Development Manager at the Economic Department of the Helsinki’s City Executive Office
Innovative Product and Service Design - TBC
Innovative Product Design - A story of a company in the Design Master Class Innovation Program

13.00 - 14.00 Lunch Break
14.00 - 15.00 Design Thinking {Toolbox}

4 parallel workshops to pick one:  
 A. Prototyping -  Birgit Pulk, Trinidad Wiseman
 B. Brand Bakery - Tanel Reino ja Kristine Laurits, Nortal
 
C. Design system based on eHeath (in English) - Mari-Liis Kärsten, Aleksandr Beliaev, Nortal
    D. Growing Empathy through Interviewing - Heleyn Tammsaar, Helleka Koppel,
The Center for Applied Anthropology of Estonia

The biggest mistake you can make, is to assume that everybody thinks just like you. Perhaps even a grater mistake would be to assume that people are rational beings. The basis for each successful design project is a holistic and more nuanced knowledge of your customers – the key to that are well-prepared and skilfully performed interviews. However, interviewing is not about following the questionnaire, it is not a discussion, it is not a pitching of your great ideas.  The goal of this workshop is to give the participants basic skills in how to raise empathy through user interviews. 

14.00 - 15.00 Design Thinking {Fuck Up Stage}

If you do not want to take part in the workshops, listen to the stories of designers about how you sometimes  have to fail in order to succeed.

15.00 - 15.30 Energy Break
15.30 – 17.00 Design Thinking {Leadership&Culture}

Design Driven Strategy - McKinsey (UK) (TBC)
Three T's of tomorrow's leadership - Talent, Time and Trust  - Christina Dahlblom, Partner, Leadership Coach, Miltton Sparks (Finland)
Innovation Culture - Kaja Kruus, Partner and Service Designer, Proekspert

17.00 - 18.00 Networking and Drinks


TICKETS


                              The Design Thinking Conference will take at Öpik
    The conference is co-designed by          Conference Center (Valukoja 8) in Ülemiste City.
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